How BrightPath Launched Their Marketing Site in 2 Weeks
SMB
3 employees
North America
Engineering
Speed to Market
Time to launch
The Challenge
BrightPath, an EdTech startup building an AI-powered tutoring platform, needed a marketing site before their seed round demo day. The founding team of three engineers had no frontend design experience, and hiring an agency would have blown their budget and timeline.
They needed a professional, conversion-focused site with pricing, features, a blog for SEO, and legal pages — all within two weeks.
The Solution
The team forked Code Majesty Tech and customized it over a single sprint:
- Day 1-2 — Ran the setup script, configured brand colors, updated copy
- Day 3-5 — Wrote their features, pricing tiers, and About page content using the existing section components
- Day 6-8 — Created three blog posts for launch-day SEO and set up their newsletter integration with ConvertKit
- Day 9-10 — Added their product screenshots to the hero and feature sections, configured analytics with Plausible
- Day 11-14 — QA, content polish, and deployment to Vercel
The Results
- 14 days from fork to production — compared to the 3-month estimate from two agencies they consulted
- $0 development cost — The entire site was built by the founding team with no external help
- 98/100 Lighthouse score — Out of the box, no optimization needed
- 200+ waitlist signups in the first week, driven by the blog and newsletter integration
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